How can you do a better job of marketing One-On-One?
What is Hand-2-Hand Marketing anyway? It is the up close and personal side of marketing. When you are at a networking event, or a trade show, or on a cold call...any time you are face to face with another person, that is what we call Hand-2-Hand Marketing. When you are at a networking meeting, or a trade show, or introduced to a prospect by a customer or business associate, what do you do to stand out and make a memorable first impression...Hand her or him a business card, same as everyone else? If you still think cold calling is effective, (and we absolutely do) what do you put in the prospect's hand... again... a business card, same as everyone else? Maybe it's time to differentiate...do something different...stand out. How about something that gets attention, starts a conversation, and really sets you apart from all the rest? ...Like a gift certificate, a referral card...what about a promotional product that is the handiest - most clever - most interesting thing they ever saw! By the way.. Are you using QR Codes? There is no extra cost.
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