1. SAVE YOU MONEY:
The rapid pace of today's business climate means that information can become obsolete quickly. Large stock piles of forms that become out of date waste a lot of money. Businesses today need to be nimble and efficient. Shelves full of printed material tie up resources that could be put to better use. These realities drive the need for shorter run print jobs. Digital printing delivers short run print jobs in a cost effective manner.
2. MAKE YOU MONEY:
Variable Data Printing (VDP), also known as personalized or one to one marketing, alows you to market to the individual. This increases response rates to direct mail campaigns, and that delivers higher return on your marketing and advertising investments. Digital printing makes it possible to send a personalized message to a person by name, rather than a generic piece to "occupant."
With offset printing, short runs may have a high unit cost, but as quantities increase, the unit cost goes down with offset printing. Large quantity, one or two color print jobs run supreme on an offset press. You also receive high quality while adding cost-effectiveness in high volume jobs. Offset printing offers the most flexibility when different types of material and thicknesses are needed to print on when digital machines can not handle the load.