When you are at a networking meeting, or a trade show, or introduced to a prospect by a customer or business associate, what do you do to stand out and make a memorable first impression...Hand her or him a business card, same as everyone else?
If you still think cold calling is effective, (by the way- we do it regularly) what do you put in the prospect's hand... again... a business card, same as everyone else?
How about something that gets attention, starts a conversation, and really sets you apart from all the rest? ...Like your latest coupon, gift certificate, or even a referral card!
By the way.. Are you using QR Codes?